A modern example: Facebook - Throw in a bunch of individual minds and motives, bits of conversation, posts, links, comments, likes, pictures, pokes and one (myself not excluded) creates connections between information collectively presented.
If such is the case; yet, with intention and sadly, without beauty - imagine how easy it is for this application to be used in controlling the masses. Materials & Medium - media, religion, governments, corporations, medication, money, advertising... the list is endless.
Throw in a splatter of emotion... a sprinkle of fatigue, stress, addictions, any basic survival needs and imagine how much more easier it is...
Already stated perfectly by David Byrne in his observation of sound while creating this masterpiece of beauty with Brian Eno - "My Life in the Bush of Ghosts."
"The amazing thing was how easy it was. (well, relatively) And how much the vocals seemed to feel like they had been performed with the “band”. Part of this effect was, of course, in the ear of the beholder- a phenomenon we noticed early on- that the mind found congruencies and links where none really existed. Intention had nothing to do with effect, in this case- a disconnect that was a big problem for pop music critics, but more on that later. More than just a way of tricking the mind, we also felt that when successful this effect also “tricked “ the emotions. Some of the tracks at least generated genuine (to us) emotional reactions- it felt like the “singer” was genuinely playing off the music and vice versa, in a way that sometimes generated powerful feelings- uplift, ecstasy, dread or sexy playfulness. Maybe “tricked” the emotions isn’t quite accurate- maybe these passionate voices and rhythms triggered emotional responses because our emotions have “receptors” awaiting this combination of elements, and we were merely providing the materials." ~ from Bush of Ghosts - Making Of essay by David Byrne
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